Winner of 10 ADDY Awards, this campaign focused on helping AAA members learn more about the many additional benefits the card provides that they may not know about. So the card would fold like origami to represent each benefit, transforming one to the next.
We worked closely with Sunrise Advertising (now Brandience) to develop a system that would give them the most use out of the assets. By transforming back to the AAA card every time, it allowed us to mix and match benefits for making additional TV spots and shorter digital ads.
