The direction was intended to be humorous, so we worked with Harlequin to create a concept called “Make a Holidate with Harlequin”. They liked the idea of the toyetic 3D characters that we created for our Batman Dance Party project, so we kept that in mind when drawing initial concepts.
We narrowed the characters down to three Harlequin archetypes – the Cowboy, the Viking, and the Prince. Each would woo the recipient or viewer with his holiday tree decorating skills and wish them a Holly Jolly Harlequin Hero Christmas. Once the story was nailed down, we moved on to unique character development.