We decided to take a superhero style approach with the hero, Met-Man, and Metrolink employees working to catch the fare evaders! Though the subject matter of fines is quite serious, we created a fun and approachable atmosphere by incorporating a bright color palette.
When production was ready, we only had a tight three-week time frame for the three spots. Thankfully we are adaptable to the needs of each project, so we scaled up production and organized our pipeline to maximize efficiency and output.
The client was thrilled with the result and felt it was perfectly in line with their initial expectations. They especially enjoyed the process of collaborating with our team and seeing the toy-like characters and vision come to life.
Our team loved developing the eye-catching color palette and customized visual style for this video. The cherry on top was doing character design and bringing the animated heroes of Metrolink to life!